Global Payments
This international organization is an S&P 500 financial technology company with worldwide markets in payment processing and software solutions. By 2018, Global Payments had made acquisitions totaling nearly $5.5 billion—with more than 320 brands and products—and found itself in need of a simplified brand strategy. Liska developed unifying design strategies across a narrowed selection of brands. These efforts included a design system that allows for highlighting of key brands while retaining a unifying look and feel throughout the organization, which extends to 38 countries. We continue to consult with evolving brand guidelines, brand research and strategy, and other initiatives.